For some, “good enough” will always be enough.
But maybe not for you.
We thought so.
Welcome to Mayfly.

Made in Melbourne/Strategy · Design · Engineering

Scale what makes yourbusiness exceptional.

Mayfly turns the knowledge of your best people into software and practical AI systems, so your business can deliver more valuable work, reduce avoidable effort and maintain quality as it grows.

An animation drawn in dots. It starts as three layers built from what already exists in a business: your knowledge, your operations and what you can build. The same dots then form three Mayfly projects in turn: a freight truck for DGC with Xtreme Freight (120 tonnes of dangerous goods moved with zero paperwork errors), a dial for Virtuosa AI (clinical reports in about 20 minutes) and an aqueduct for Aquifa (water trading).

56%

of CEOs say their company has seen neither higher revenues nor lower costs from AI.

Source: PwC’s 29th Global CEO Survey, January 2026 · 4,454 CEOs across 95 countries and territories

Turn expertise into leverage.

Grow capacity, margins and revenue, without losing the people, quality or culture that made your company successful.

The aim is more value from the experts you already have. Before we build anything, we help you choose the few metrics that matter, whether that is time, capacity, quality or revenue, and measure where each one stands today.

Then we stay with you from beginning to end: deciding what is worth building, building it and tracking those numbers once it is in use.

Results from Mayfly projects
Time

About 20 minutes to produce each clinical report.

20min

Virtuosa AI

Capacity

+25%

Clients served per psychologist. Baseline is the caseload before launch, set at 100. Virtuosa AI

Quality

Zero paperwork errors across 120 tonnes of dangerous goods.

0errors

DGC

Revenue

In client contracts secured before development began.

$1.2M

WellUnited

How Mayfly works

We find the leverage, then we build it.

We start by understanding the business and the commercial opportunity. If there is something worth pursuing, the same team can take it through design, engineering, implementation and what comes next.

01UnderstandIdentify · Validate

Get to know your business from the inside.

We work closely with your team to understand how things run, where specialist knowledge is limiting growth and which opportunity is commercially worth pursuing. Together, we assess the potential return, what your team needs to adopt it and where to start.

02DeliverDesign · Build · Launch

Put the right technology to work.

We turn the plan into practical changes within your business. This can include an AI strategy, smarter workflows, custom AI systems or new digital products. Our team takes care of the design, engineering and implementation, working with your people and the tools they already use.

03EvolveAfter launch

Grow beyond what’s possible today.

We stay involved after implementation, helping your team get the most from what we’ve built. As new opportunities emerge, we help you improve existing systems, develop new products and explore ideas that could grow beyond your business into your industry and new markets.

Work and results

What changed when the work went live.

We focus on outcomes that matter to the business, from saving time and improving delivery to creating new commercial opportunities.

A short conversation

Where is growth getting harder?

Choose what sounds closest to your business. We’ll show you where we would look first.

  1. 01Where the pressure is
  2. 02What to understand
  3. 03Next step

Step 01 / 03

Mayfly asks · Question 1 of 2

What is creating the most pressure right now?

Pick the closest match. You can go back and change an answer at any point.

You said

Our team is reaching capacity.

Growth becomes harder when more customers require more people, more coordination and more work behind the scenes.

We look for repeatable work and decisions that can be built into systems, giving your team more capacity while keeping the expertise that makes the business valuable.

One more question →

You said

Too much depends on a few key people.

When important decisions depend on the experience of a small number of people, their knowledge becomes difficult to scale.

We work with those experts to understand how they make decisions, then build that knowledge into systems the wider team can use.

One more question →

You said

We see opportunities for new revenue.

Your existing knowledge, data and customer relationships may already contain the basis of a new product or service.

We assess whether the opportunity has a real commercial case before deciding what deserves investment.

Handover+ · Construction

3 apps live

An industry problem turned into a product in market: a builder web platform and two mobile apps, with commercial plans selling today.

One more question →

You said

We know AI matters, but we are not sure where it is worth using.

Start with the business, not the technology.

We look at where growth, margin, delivery, risk or customer value is being constrained. Then we assess where AI could make enough of a difference to justify the investment.

Where we look first

  • Growth
  • Margin
  • Delivery
  • Risk
  • Customer value

One more question →

You asked

Where would AI create the most value?

We assess the business problem, the people involved, the systems already in place and what a meaningful result would look like.

The aim is to identify the few opportunities worth deeper investigation.

You asked

How do we know whether the investment makes sense?

Before a significant build, you should understand what needs to change, what that change is worth and what it will take to deliver.

We make that commercial case part of the decision.

You asked

How would this work with our team and existing systems?

We build with your experts, not around them.

Their knowledge shapes what gets built, and we work with the systems and workflows already inside the business where that makes sense.

You asked

What happens if the opportunity is not worth pursuing?

Then that is the answer.

Finding that out before committing to a larger build is a useful outcome. We would rather give you a clear reason not to proceed than build something without a strong business case.

Choose one
Mayfly asks · Question 2 of 2

What would you want to understand before moving forward?

Next

Want to see what happens next?

FAQ

What CEOs ask before starting.

How do I know where AI is worth using in my business?

Start with the parts of the business where growth, delivery, margin, risk or customer value are under pressure. We assess whether AI can materially improve the situation before recommending what to build.

What should a CEO look for in an AI partner?

Look for commercial judgement as well as technical capability. You should understand why an opportunity is worth pursuing, what the investment is expected to change, who is accountable for delivery and what happens after implementation.

Do we need an internal AI team?

No. Your team brings the business and industry knowledge. Mayfly brings strategy, design and engineering, working alongside the people who will ultimately use what is built.

What if AI is not the right answer?

Then we should find that out before a major investment is made. A useful first stage can end with a clear decision not to build.

Let’s figure out what we can build together.

You do not need an AI brief or a finished idea.

Tell us what is becoming harder to scale, where your team is carrying too much or where you see an opportunity you have not been able to pursue. We will help you work out whether AI belongs there and what the next step should be.

Book a discovery call

Free 30 minute call · Melbourne, Australia