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Awareness Channel Discovery
Activating customers the right way
Awareness channel strategy involves identifying the most effective and cost-efficient ways to reach your customer, using channels you can realistically access. This is done by having a clear Ideal Customer Profile (ICP) description and asking the following:
- Where does my ICP physically congregate?
- How can I digitally access my ICP?
- How can I access my ICP through my network?
Choosing the Right Channels
Not all channels are equal, and not all are worth pursuing early or at all.
We evaluate channels based on:
- Ability to reach the defined ICP
- Cost of acquisition
- Speed to validation
- Trust and credibility within the industry
- Potential to scale over time
This allows you to prioritise a small number of channels that can be tested, refined and expanded, rather than spreading our effort too thinly.
Digital channels refer to social, search, LLMs and online media which can be used as paid lead sources (e.g. Google Ads) or organic sources (e.g. building personal brand on LinkedIn). Paid channels are generally better to create immediate impact but needs to be done scientifically to systematically reduce customer acquisition cost.
Organic generally takes longer to deliver results but is good to build credibility and can grow to be a powerful low-cost/ free channel.
Your existing network can play a major role in the early days of launching your venture particularly before credibility has not been established in the industry. For many industry insiders, trusted relationships already exist but finding the right method of activating this network is key.
These networks often provide the lowest-cost and highest-trust path to early awareness and adoption. We help founders turn this access into a deliberate channel, not an ad-hoc one.
Creating presence in the places where your ICP can be found can be a powerful way to build trust through face to face interactions and branding. The trade-off is these methods are generally time and cost intensive which increases dramatically with scale.
The Venture Building Engagement:
$15,000
Creating Focus Before You Scale
Effective awareness is not about being everywhere.
It’s about being present in the right places, with a message that resonates, and a path that leads customers toward adoption.
If you’re defining how your AI venture reaches the market, awareness channels are a critical part of building traction with clarity and confidence.
Ready to transform your AI Vision into Reality?
If you’re an industry expert exploring how AI could meaningfully improve your field, we’d love to hear about it. Early ideas are welcome. This is an initial conversation to understand the opportunity and see if there’s a fit.
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