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AI Venture Strategy

Get the strategy to turn your AI idea into a value-led venture

Building a platform is easy, building a successful AI business is hard.

Strong ventures start with clear, commercial thinking. Our Venture Building Engagement validates your idea early so you understand the opportunity and risk before development begins.

It allows us to understand the opportunity in investing in you and allows you to build your AI venture with clarity and confidence.

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Our Venture Building Engagement

We take a value-led approach to venture strategy. Every feature, workflow and decision is shaped by commercial logic and user needs, not guesswork. Strategy is defined in weeks, not months, giving you momentum without sacrificing rigour.

Every strong venture starts with a clear, defensible value proposition.

This first stage is about deeply understanding the problem, the market and where you can create meaningful value. We work with you to define:

  • The specific problem you’re solving
  • Who experiences that problem most acutely
  • Why your approach is meaningfully different to competitors
  • Where the commercial opportunity sits

Understanding GTM Strategy

Your Go-To-Market (GTM) Strategy lays out how to validate your assumptions, turn research subjects into early adopters, find reliable awareness channels to scale, until you hit product-market fit.

Joe Young, Mayfly Ventures GTM Strategist

Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.
Together we define a comprehensive strategy to send the right message, to the right person, in the right way, at the right time. Your current client base is a powerful weapon which allows you to automatically have what most SaaS founders struggle to find: access early adopters who trust you.
That means your consultancy becomes your built-in go-to-market strategy. We can use this to gain early adopters and find first revenue and scale from there.

Joe Young, Mayfly Ventures GTM Strategist

The process includes:

  • Defining your customer segments, demographic and psychographic
  • Crafting messaging that directly addresses core pain points
  • Designing a pricing model that balances adoption and margin
  • Selecting awareness and acquisition channels
  • Building funnel stages to convert awareness into paying user

Understanding Product Strategy

Your Product Strategy defines a product hypothesis that captures your unique value proposition. Then, we translate that into a living roadmap that:


  • Delivers tangible value early
  • Unlocks key stages of your GTM strategy
  • Prioritises development based on commercial priorities and risk management

Geo George / Mayfly Ventures Product Strategist

"Product Strategy is more than just a feature list.it’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins."
Product Strategy is more than just a feature list. It’s the craft of engineering value and sparking moments of delight for your users. Together, we’ll define what the product is, why it matters, and how it wins.

Geo George / Mayfly Ventures Product Strategist

The process includes:

  • Defining key feature sets that unlock user value
  • Creating customer journey maps designed to reduce time to value
  • Creating a proposal to estimate the time and costs of a stage development

Our Venture Building Engagement

We take a value-led approach to venture strategy. Every feature, workflow and decision is shaped by commercial logic and user needs, not guesswork. Strategy is defined in weeks, not months, giving you momentum without sacrificing rigour.

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Ready to Create Clarity Around Your Idea?

If you’re exploring an AI venture and want confidence before investing in development, venture strategy is the place to start. This is an initial conversation to understand your idea, assess the opportunity and determine whether a venture studio partnership makes sense.

Start your AI Journey

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