Our proven framework for launching platforms
The Mayfly Way follow 5 pillars to ideate, validate, design, develop, launch and iterate on your startup journey.
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Get a Notion Document which takes you through the 5 pillars to go from idea to launch and beyond.
Validation
Define your customer, competitors, market size, value proposition. Validation via research tools and customer insights to ensure you are tackling the right problem and meeting it with the right solution addressing a clear market demand.
Design
Once we have validated a market desire for your product, the design framework covers how to define your must-have features to deliver on your UVP. Our aim is to create the shortest path possible to deliver value to our customers.
Development
The development process is filled with landmines and challenges. By understanding your resources, customers, validation level and competitors we define your tech-stack and MVP complexity as well as identifying third-party tooling which can be used to optimise the product cost-effectively.
Delivery
Let's design your Go-To-Market strategy which consists of sending the right message, to the right person at the right time in the right way. If done effectively, this should result in having a batch of early adopters using your product to gain insights from.
Iterate
Here we define the metrics you should obsess over, create strong feedback mechanisms to collect user feedback, with learnings from Sean Ellis of Dropbox and Eventbrite to systematically iterate your platform towards product-market fit.
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Applying Intellectual Rigour
Frameworks/ structures are great but you can’t simply take frameworks, apply it to your startup and guarantee success. Why? Because every startup journey is so unique and bespoke.
Because of this you need to apply creativity and intellectual rigour to these frameworks to define bespoke strategies.
Take a company like Tinder’s GTM Strategy. You can apply a framework of defining customer personas, positioning and marketing channels. But there is a leap between doing that documentation and creating the strategy to throw singles parties to create the cluster effect which solved the cold-start problem many marketplace platforms face.
Mayfly Ventures brings intellectual rigour and creativity to Mayfly Way Frameworks to bring unique value to the companies we work with.
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We exist to Australia on the Map for launching successful startups
Just like any business Mayfly runs on a bunch of metrics which we try to optimise for. But every metric is so insignificant for us compared to our north star.
The number metric is how do we launch and scale successful startups. Because we know if we can repeatedly do that, every other metric will take care of itself. The Mayfly Way is a key ingredient in how consistently deliver for our founders.
We always welcome feedback and ideas to make this the framework possible, so reach out here if desired.
We acknowledge the Traditional Owners of the land where we work and live, the Wurundjeri people of the Kulin and pay our respects to Elders past and present.
© Mayfly Ventures 2024
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