Go-To-Market Strategy Services
A well-executed go-to-market (GTM) strategy is essential to make a strong impression in your target market. Mayfly Ventures’ GTM services help startups define the best path to market, from understanding customer segments to building effective launch campaigns. We provide insights on positioning, pricing, distribution, and messaging to ensure your product resonates with the right audience from day one. Partner with us to develop a strategy that drives awareness, builds traction, and accelerates growth.
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Our proven Framework to launch successful Tech Businesses
We created a robust framework that takes founders from the idea stage to product-market fit. We call this The Mayfly Way. This framework is designed to be able to launch successful tech companies cost-effectively and time efficiently. We aim to bring scalable, performant tech products to the world which delivers delight and immense value to address clear market need.
The Mayfly Way has 5 pillars.
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Get a Notion Document which takes you through the 5 pillars to go from idea to launch and beyond.
Validation
Our Validation frameworks systematically guides you through defining your customer, competitors, market size, value proposition. We then provide a range of validation techniques combining desktop research tools plus customer feedback mechanisms to validate you are exploring a problem with clear market demand and you are creating the right solution to meet that demand.
Design
Once we have validated a market desire for your product, the design framework covers how to define your must-have features to deliver on your UVP. Our aim is to create the shortest path possible to deliver value to our customers.
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Development
The development process is filled with landmines and challenges. By understanding your resources, customers, validation level and competitors we define your tech-stack and MVP complexity as well as identifying third-party tooling which can be used to optimise the product cost-effectively.
Delivery
Our Delivery Framework covers how you aim to bring this platform to the build, also known as your Go-To-Market Strategy. Your GTM strategy involves sending the right message, to the right person at the right time in the right way. If done effectively, this should result in having a batch of early adopters using your product to gain insights from.
Measurement
Here we define the metrics you should obsess over, create strong feedback mechanisms to collect user feedback, with learnings from Sean Ellis of Dropbox and Eventbrite to systematically iterate your platform towards product-market fit.
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Leave your details below and we will email you a notion doc which will guide you through the Mayfly Way.
Applying Intellectual Rigour
Frameworks/ structures are great but you can’t simply take frameworks, apply it to your startup and guarantee success. Why? Because every startup journey is so unique and bespoke.
Because of this you need to apply creativity and intellectual rigour to these frameworks to define bespoke strategies.
Take a company like Tinder’s GTM Strategy. You can apply a framework of defining customer personas, positioning and marketing channels. But there is a leap between doing that documentation and creating the strategy to throw singles parties to create the cluster effect which solved the cold-start problem many marketplace platforms face.
Mayfly Ventures brings intellectual rigour and creativity to Mayfly Way Frameworks to bring unique value to the companies we work with.
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We exist to Australia on the Map for launching successful startups
Just like any business Mayfly runs on a bunch of metrics which we try to optimise for. But every metric is so insignificant for us compared to our north star.
The number metric is how do we launch and scale successful startups. Because we know if we can repeatedly do that, every other metric will take care of itself. The Mayfly Way is a key ingredient in how consistently deliver for our founders.
We always welcome feedback and ideas to make this the framework possible, so reach out here if desired.
We acknowledge the Traditional Owners of the land where we work and live, the Wurundjeri people of the Kulin and pay our respects to Elders past and present.
© Mayfly Ventures 2024
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