Project Details

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The Social Impact Gifting Platform that Gives Back

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Feels is a platform that transforms the gifting experience by allowing recipients to choose from over 1.5 million charities to support causes they care about. While it’s perfect for both personal and corporate gifting, Feels Go-To-Market strategy will focus on corporates. The value proposition is while traditionally companies will gift an often underwhelming physical gift to employees on birthdays, milestones, or for recognition, instead, companies can gift donations that the employee can send to their favourite cause. Studies have found this has the power to boost employee morale, engagement, and work satisfaction.

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We meet Caitlin and Chase at the idea stage

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From Concept to Functional MVP: Building a Platform for Social Impact.
Founders Caitlin Knoepp and Chase Mattison, based in New Orleans, had experience in the social impact sector but needed help building a functional MVP to validate their concept in the market. Due to Mayfly Venture’s reputation in the social impact tech space from working with companies like VOLI, Caitlin and Chase contacted the Mayfly Ventures team. We found a strong alignment in passion for social impact which drove us to partner.

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Solution Implementation

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Through collaborative workshops, we refined Feels' user experience to optomise for ease of givting and incentivising givting.

Mayfly leveraged low-code tools like Bubble.io as well as integrations with payment platform Givinga to build the platform, allowing for cost-effective development without sacrificing quality. The MVP launched with all the essential features: charity selection, donation tracking, and customisable corporate gifting options. The platform's simple, yet powerful design made it easy for businesses to adopt Feels as part of their CSR strategy, and for individuals to give back in a meaningful way.

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