WIRL: Reclaiming Food’s Role in Mental Wellbeing

WIRL is a mobile web app created by dietitians Alicia and Bree, aimed at helping women foster a positive relationship with food. The app helps users break free from the diet-obsessed, calorie-counting culture by focusing on how food can enhance mental wellbeing. WIRL provides over 50 gut microbiome-friendly recipes, mood-based nutrition recommendations, food & mood meditations, and personalised mealtime check-ins to guide users on their journey to better health.

Additionally, the app offers nutrition challenges designed to support users through different life stages, such as managing burnout or mastering their menstrual cycle.

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Community first, MVP second

From Active Community to Functional Mobile Web App

Before partnering with Mayfly, WIRL had an active community. Their quirky down-to-earth tone combined with scientific backed information by professionals helped to amass a growing newsletter readership in the tens of thousands. To help support their community with their relationship with food, Alicia and Bree looked to technology in the form of a mobile web app using low-code.

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Solution Implementation

Launching WIRL

As non-technical founders who were bootstrapping, Alica and Bree turned to low-code app development platform Bubble.io. Mayfly Ventures supported WIRL with their build to ensure the app was highly performant and had all the required functionality to support their growing community.

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